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Ocean-inspired communication
The ocean is one of the greatest communicators on Earth. It connects species, sends signals across vast distances and adapts to change, all without a single word.
We can learn from it too.
Designers and innovators learn from Nature to solve problems and create new products. We learn from Nature to communicate new ideas and products and projects.
From octopus to coral, and even tiny shrimp, the ocean shows us how to communicate in ways that are simple, clear and powerful.
Jellyfish: Keep it simple
Jellyfish are simple, graceful and beautiful
Every message should also have simple elegance
Shark: Make it clear
Sharks glide through water with focus and precision
Without clarity, even great ideas get lost
Octopus: Adapt your story
Octopus adapt to meet their needs
Our messages need to meet the needs of our audience
Practice
Bring ocean-inspired lessons into your own projects
Explore the ACT framework
Action, Challenge, Transformation
Have an idea to share?
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