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Reimagine
Reimagining is looking at something familiar and asking how it could be better
Look around. Every company, product and service began with someone asking a question
What if a company was owned by Nature?
What if abandoned fishing nets became something useful?
What if shampoo didn’t come in plastic bottles filled mostly with water?
The world always seems brighter when you've just made something that wasn't there before
- Neil Gainman
"​
Imagining is picturing something that could be
A cottage by a lake
A meal with friends
A goal you wish to reach
Reimagining is seeing something in a new way to solve a problem
Single use plastic packaging
Commercial fishing
Coral restoration
Imagining is a wish
Reimagining is envisioning change
Reimagined, inspired by the ocean
Reimagine food packaging
Challenge
Packaging is used once, lasts for many years and pollutes the ocean
What if...
plastic was replaced with seaweed? It grows fast, does not need fresh water and does not pollute
Reimagined
Seaweed packaging that disappears by Notpla
Seaweed-based water pods replaced thousands of plastic bottles at the London Marathon
Reimagine studying the ocean
Challenge
We know more about the surface of Mars than about our own ocean. But studying marine life up close for long periods can disturb fragile creatures
What if...
There were robots that moved gently and looked like real animals?
Reimagined
Fish-like robots help scientists study the ocean without disturbing marine life or their environment.
Soft robots can move gently underwater, helping scientists explore marine life without causing harm.
Reimagine coral restoration
Challenge
The ocean's rising temperature is killing corals faster than they can recover
What if...
we created structures that helped them grow more quickly?
Reimagined
3D-printed reef habitats support coral regrowth
3D-printed reef structures give coral new places to grow and rebuild damaged ecosystems.
To be reimagined...
Challenge
Ship noise is one of the biggest human-caused disruptions to ocean life — right up there with plastics and warming
What if
Ships moved quietly enough for marine life to communicate and migrate without disruption?
Manta rays glide quietly through the ocean .
What do you want to reimagine?
If you need inspiration, watch Ocean with David Attenborough. It's beautiful, moving and hopeful
The full film is on Disney+. You can also find many of David Attenborough’s ocean documentaries free on YouTube on the BBC Earth channel.
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