Storytelling
Storytelling helps your ideas, projects and innovations have the impact you want
"
If you want people to do something,
you have to make them feel something
- Jeremy Connell Whyte
Many projects succeed or struggle based on how well their stories connect with people
Andrew Stanton's story commandment # 1:
Make me care
Andrew Stanton wrote and directed many Pixar films, including Toy Story and Finding Nemo. In his TED Talk, he shares ten storytelling commandments. The first is: make me care
When something grabs our attention, he says, it's not by accident, it's by design
Andrew Stanton TED Talk: The Clues to a great story
Designing stories that people care about starts with knowing why you care about the story
Simon Sinek's Golden Circle:
Start with Why
Simon Sinek shows how great leaders inspire action by starting with why - the purpose or belief behind what they do
Simon Sinek TED Talk: How Great Leaders Inspire Action
We connect to the emotion, not to the data, facts or features
Joseph Campbell's Hero Journey
Joseph Campbell studied myths and stories across cultures and discovered that many share a common pattern: the hero’s journey
A story begins in an ordinary world, moves through challenge and discovery and leads to transformation
Matthew Winkler: What Makes a Hero?
Transformation is the core of a story
Stop and look
Stories are everywhere
A mess in the park?
Too much packaging?
Stickers on your fruit?
That could be the start of your story
ACT
A storytelling framework for innovation
ACT is a simple storytelling structure that helps you focus on the issue you notice and want to change, the challenges involved in making that change and the transformation you hope to achieve
