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ACT storytelling framework for innovation
Because the ocean is closer than we think, and our opportunity to ACT and make a difference is too

attention
You notice something you want to change

challenge
Name the challenges
to creating that change

transformation
Describe the transformation your idea creates
ACT for what you care for
For coral, whales, overfishing, plastic pollution, fashion...






ACT at every stage
You are noticing how the ocean connects to daily life and want to tell your friends
You have an idea for an innovation and want to present it
You have a project and want it to have an impact

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