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Creativity

Creativity is about connecting ideas in different ways to create something new and awesome

Image of a green circle, nothing on it
Image of waffles used as creativity prompt
Image of a sneaker used in creativity prompt
image of an elephant used in creativity prompt
Imagine and create for Nature and our future
Creativity is like a muscle. Just like the body needs to warm up before working out, creativity needs a warm up to wake it up - to give it permission to come out and play

Try this:

Think of 2 or 3 different objects or animals. Combine them to create something new
For example, an elephant’s trunk and a tooth brush could inspire a vacuum cleaner to absorb microplastics from the ocean

What's your idea?

Share it here

Illustration of a white fish
Illustration of a clown fish
Illustration of seaweed

Need some inspiration?

Nature has inspired some of the coolest inventions - from buildings designed like termite mounds to super-speed swimsuits inspired by shark skin. Check out this collection of biomimicry examples

Sign up for more fun ideas to spark your creativity, and download Ruby's free big ideas workbook 

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