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Adapt

Communication tips from the ocean

3 tips inspired by the theme of the month

August 2025

Theme: adapt

1. Corals:  buddy system

Corals thrive in symbiosis. each organism has a vital role

Tip

Each part of your story matters.  The beginning and the end are like two bookmarks holding the story together. Ask a question at the beginning - answer it at the end

2. Tides:  let it flow

There's no rushing tides

Tip

Don’t rush into the details. First, spark curiosity with something fun or surprising

3. Octopus: adapt fast

Masters of instant transformation

Tip

Shift your story depending on who you’re talking to, the moment and even your own mood

September 2025

Theme: connect

1. Connect to your purpose

Sea creatures focus on what matters most to survive, thrive or play

Tip

Be clear about what matters most in your story. What’s the one thing you want people to remember?

2. Connect to your audience

The mantis shrimp studies carefully before striking with its powerful punch

Tip

We don’t punch in communication, but we do need to grab attention in a way that matters. The best way? Know your audience and what they care about

3. Connect to your passion

It's delightful to see dolphins play

Tip

Facts are useful, but what makes a story shine is your heart. Share what excites you — passion is contagious

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