Coffee
Where is the ocean in my coffee?
Reimagined
In the cup
Most iced drinks served in coffee shops are served in plastic cups with plastic lids and sometimes with plastic straws that are not easily recycled. Many end up in waterways that reach the ocean where they can take years to decompose
Muuse is making reusable cups as convenient as disposable ones through a city-wide cup sharing system
"Think of libraries but for reusable cups.
In the ice
Cold drinks now make up about three-quarters of Starbucks' U.S. beverage sales. Producing all that ice uses large amounts of water and energy
Reimagined
Manitowoc is redesigning commercial ice machines to improve energy efficiency, reduce climate impact and produce better ice for restaurants and coffee shops
On the journey
Most coffee travels thousands of miles by cargo ship, adding to its carbon footprint
Reimagined
Brigantes
Sometimes innovation means looking forward. Sometimes it means going back to solutions that worked
And, of course, in the coffee beans
Coffee begins in forests and mountain landscapes connected to rivers that eventually reach the ocean. When forests are cleared for coffee production, more carbon enters the atmosphere, rivers carry more sediment downstream and habitats are lost. Healthy forests help protect both the land and the ocean
Reimagined
Global Coffee Solution
Global Coffee Solutions helps coffee farmers grow coffee beneath healthy tree canopies, restoring forests, improving biodiversity and storing more carbon while producing better coffee
The future of roasting
Bellwether is reinventing coffee roasting with an all-electric system that eliminates the need for natural gas, reduces emissions and makes local roasting cleaner and more accessible
1 cup
million connections
unlimited ways to reimagine
1 ocean
