Word of the month ~ 08 2025
Adapt
The ocean adapts
Ocean creatures adapt
Science and engineering adapt
lessons from Nature
Storytellers adapt
ideas to the times
stories to a purpose
Nature knows
Biomimicry adapts characteristics and methods in Nature to inspire innovative solutions
Beth Rattner, co-founder Morpho
"
By engaging youth across continents, particularly in the Global South, Wild Entrepreneurs will foster a network of nature-connected, conservation-minded entrepreneurs who will co-create sustainable solutions inspired by natural systems.
Morpho wild entrepreneur program
Adapt solutions
Inspired by the ocean
Good bye neon plastic glow sticks
Angler fish inspire Lux Bio’s light sticks
that avoid toxic chemicals and plastic pollutants
lLoks like this fish got stabbed, but the rod in its head is used to attract prey
Keeping ships and the ocean clean
Paint plays a major role in ocean pollution
Shark skin inspires new toxic-free paint for ships
Adapt North Star
Patagonia's transformation
Adapt stories
We have many solutions, but the more solutions we have the more difficult it is to find what is meaningful
"
- Roberto Verganti
Do you have a stump pitch?
You might’ve worked on it for months
know it inside and out and can deliver it everywhere, to anyone
But, is it delivering the result you want?
The most successful stories adapt
What does this audience care about?
What do they need to know?
What do I want to say to them?
Adapt language
More jargon
less adoption
Research shows that innovations fail to gain adoption not because of the technology, but because the communication focuses on the features, not the benefits of the product or solution
Jargon detector
We get used to jargon and might not even recognize that the way we communicate might be confusing to the people that the innovation is intended for
Can't see the jargon? AI can help